Cookie policy
23/02/2023
We’ll only ever use cookies and other similar technologies for the purposes set out in this policy.
About this policy
Along with our Privacy policy , this policy provides you with information about the cookies and other similar technologies that are used by all of our websites, mobile apps and other services. We’ll review this policy from time to time to make sure it’s up-to-date. If we make changes, we’ll post the latest version here. When we make significant changes, we’ll let you know when you next access our services, or by other communications.
How do we use cookies and similar technologies?
We use cookies and similar technologies when you use our services. These are controlled either by us directly or by third parties acting on our behalf or independently.
We use cookies and similar technologies when they are essential to deliver our services, to improve your experience through analytics and optimisation and to deliver personalised ads. You can find out more about how to manage cookies and similar technologies below.
What cookies and similar technologies do we use, and how can you opt out of them?
When you access Wuff via our website or app, we use cookies and similar technologies that fall under the three categories listed below.
What are cookies and similar technologies?
A cookie is a small text file which is placed on your device, via your web browser, at the request of the websites you visit or applications you use and which stores information on your device for a limited period of time.
Some of the cookies we use are removed as soon you leave our site or app, because we don’t need to store this information between visits. By contrast, ‘persistent’ cookies enable our services or tags to recognise you when you make return visits to us, and automatically expire when they reach a specified expiry date unless you delete them earlier. Persistent cookies placed on your device by Wuff will never be stored for longer than 2 years from the date of your last visit. There are tools available to check the expiry date on cookies, and this functionality may be provided by your browser.
We also use similar technologies referred to as ‘tags’, ‘tracking pixels’, ‘code snippets’, ‘tracking URLs’, ‘local storage’ and ‘scripts’ as well as ‘software development kits (SDKs)’ and ‘device identifiers’ in our apps. These technologies are implemented on our services and may be used together with text cookies to enable information to be stored on, or transmitted to and from, the device you use to access Wuff.
In this policy we collectively refer to all of these app and web technologies as “cookies and similar technologies”.
We may from time to time add, remove or update the cookies and similar technologies we use across our services.
You can view the main cookies and similar technologies we use at the date of this policy in the What cookies and similar technologies do we use and how can you opt out of them? section of this policy.
Who controls these cookies and similar technologies?
The cookies and similar technologies on our services are controlled either by us directly or by third parties acting on our behalf. There are also some cookies and similar technologies which we’ve implemented for advertising purposes that are controlled by independent third parties. You can find out more about these third parties and how to opt-out of their cookies and similar technologies in the What cookies and similar technologies do we use and how can you opt out of them? section of this policy.
1. The Essentials
Your data is collected or accessed using cookies and similar technologies that are essential to the proper functioning of our services. Like other websites and apps, you can’t opt out of these cookies and similar technologies because without them, our platforms wouldn’t work. We restrict these cookies and similar technologies to only those that are strictly necessary for us to deliver the products and services you have requested.
View cookies and similar technologies that are essential
These are the Wuff and third party essential cookies and similar technologies in use at the date of this policy. The cookies and similar technologies will vary depending on the device / platform you are using.
| Cookie or Similar Technology Name | Platform | Default Description |
| google maps sdk | iOS app/Android app | With the Maps SDK, we can add maps based on Google maps data to our application |
| facebook login | iOS app/Android app | Social login is a single sign-on (SSO) technology that allows users to authenticate themselves on various applications and sites by connecting through a social media site rather than typing a separate ID and password on each website. |
| google login | iOS app/Android app | Social login is a single sign-on (SSO) technology that allows users to authenticate themselves on various applications and sites by connecting through a social media site rather than typing a separate ID and password on each website. |
| apple login | iOS app/Android app | Social login is a single sign-on (SSO) technology that allows users to authenticate themselves on various applications and sites by connecting through a social media site rather than typing a separate ID and password on each website. |
2. Improve your Experience
Your data is stored or accessed via cookies and similar technologies that are used to optimise and personalise your experience of the Wuff Services. Without them, Wuff would feel a lot less easy to use, and you would not benefit from the best possible experience.
These cookies and similar technologies help improve your experience by allowing us to:
- recognise whether you are a first-time visitor or a return visitor and to tailor the presentation of the Wuff Services, such as by recalling your language preferences.
- recognise you when you access Wuff from different devices to provide you with a consistent experience.
- monitor, test, and understand more about how our services are used and accessed such as the app store you used to download our app onto your device;
- analyse and measure product improvements and guide our product development teams based on your activities; and
- gather feedback about how you use Wuff and how our services perform on your device.
These cookies and similar technologies help us to make decisions about how best to develop or deliver our product to meet your needs. You can opt out of the use of these cookies and similar technologies on your device by following the instructions in the How can I withdraw my consent to the use of cookies and similar technologies? Section of this policy.
View cookies and similar technologies used to improve your experience
These are the cookies and similar technologies used at the date of this policy to improve your experience. The cookies and similar technologies will vary depending on the device/platform you are using. Where available, we have also included a link to opt out of the use of third-party cookies and similar technology on an individual level. You can do that by visiting the link in the table on each device you use to access Wuff.
| Cookie or Similar Technology Name | Platform | Default Description |
| Facebook Analytics | Web/mWeb/iOS app/Android app | Used for personalising and optimising ads shown on the Facebook network |
| Facebook App Links | Web/mWeb/iOS app/Android app | Used by Facebook to resolve deferred deeplinks after an app has been installed from an ad shown in their network. It's not collected by Wuff. |
| Facebook Retargeting | Web/mWeb/iOS app/Android app | Used to create customer audiences for ads personalisation on the Facebook network |
| Google Ads & their Ad Technology Providers | Web/mWeb/iOS app/Android app | Used to personalise ads on the Google advertising network |
How can I withdraw my consent to the use of cookies and similar technologies?
When you access our services for the first time on your device, we ask you to agree to us using cookies and similar technologies in line with this policy. If you don’t agree to our use of these technologies, or you change your mind at a later date, you can withdraw your consent using the methods set out in this policy or alternatively, stop using our services.
Opt-out via Wuff Privacy Settings in-app or on the web
The most effective way to manage cookies and similar technologies on Wuff is to use the privacy controls we provide in our product.
You can control the non-essential cookies and similar technologies that are used on your device by visiting our privacy-settings page or via the Privacy Settings in the Wuff App. These settings enable you to opt out or opt-in to our use of the non-essential cookies and similar technologies we use to improve your experience or to those that we use to personalise the offers or the advertisements you see.
Browser or device settings
Another way to opt out of cookies and similar technologies is via the settings of the browser or device you are using to access our services. Internet browsers such as Chrome, Safari, Firefox, Opera and Edge have settings that allow you to control the way your information is collected and shared. Typically, these browsers allow you to view all the cookies they are storing on your device, delete your cache of cookies, and adjust your preferences for future collections. Guides on how to access and use such functionality are available at https://www.aboutcookies.org.
The downside of using browser or device settings to withdraw your consent is that it will have the effect of disabling many of the cookies and similar technologies that are essential to enabling our services to function – the impact of this is that some or all of the features and functionality we offer may stop working. Because of this, we would recommend taking a more targeted approach to withdrawing your consent. For example, if you wanted to stop cookies and similar technologies being used for the purposes of serving you interest-based advertisements, then instead of blocking all cookies, you could instead opt-out of these via the Privacy Settings in Wuff referred to above.
Many browsers and other third parties provide specialised ad-blocking software, ‘extensions’, or tools that enable you to block the use of all cookies for advertising purposes. If you access our services from an iOS or Android device, you can also control how your information is used for certain purposes such as tracking and advertising via your device settings.
You can also find helpful information about how to manage and limit your exposure to online interest-based advertising more generally across the web at https://optout.aboutads.info , https://optout.networkadvertising.org and https://youronlinechoices.eu . You can use these services to opt out of the majority of interest-based advertising used by us as well as other websites.
More information
If you have any questions regarding this policy or would like more information about the cookies used on our websites, please contact us .
